Reputational Intelligence for businesses that need to be relevant.
We combine intelligence, strategy and Public Relations to turn perception into reputational advantage, building relevance and authority for brands and leaders who need qualified space to generate new business.
ReputationRelevanceResults
The problem
Is the value your company delivers the same value the market recognizes?
Between what an organization delivers and what its audiences recognize, there can be gaps in perception, positioning and trust. Reputational Intelligence helps identify those gaps and guide how to address them.
A change of perspective
Visibility
draws attention.
Relevance
moves decisions.
Being seen ≠ being considered
When reputation is managed with intelligence, communication stops being volume and starts guiding value.
What is Reputational Intelligence
Read the landscape. Guide decisions. Build relevance.
The ability to read perceptions, context, narratives, risks and relationships to guide decisions that build relevance and create value for the business.
- 01
Perceptions
What different audiences see, feel and recognize.
- 02
Context
Market forces, culture, regulation and market behavior.
- 03
Narratives
Who shapes the conversation and which stories gain strength.
- 04
Risks
What can undermine trust, legitimacy and value.
- 05
Relationships
Who influences decisions, grants legitimacy and opens strategic paths.
Our methodology
Reputation. Relevance. Results.
1
Reputation
Build the right perception.
What stakeholders believe about you.
- Reputational analysis
- Positioning
- Narrative map
- Trust score
- Protection and risk
2
Relevance
Occupy the spaces that move decisions.
Why you enter the decision.
- Authority
- Stakeholder map
- Earned media
- Leadership
- Influence
3
Results
Turn perception into value.
What trust and consideration enable.
- Market leadership
- Legitimacy
- Valuable connections
- New business
- Reputational intelligence
Our capabilities
Different capabilities. One intelligence system.
Every company has a reputation.
Few manage it with intelligence.
And the market forms perceptions with or without your participation.
Our journey
From reading the landscape to continuous evolution.
- 01
Capture
Signals, context and perceptions.
- 02
Interpret
Patterns, risks and opportunities.
- 03
Decide
Position, goals and priorities.
- 04
Build
Narratives, strategies, proof and plans.
- 05
Activate
Relationships, media and influence.
- 06
Measure
Impact, learning and evolution.
- 07
Evolve
Continuous learning and growth.
The cost of irrelevance
What does it cost not to be perceived for the value you really deliver?
- 01Losing relevance.
- 02Leaving narratives and influence to competitors.
- 03Arriving late to important conversations.
- 04Being less considered by clients, talent, partners and the market.
- 05Discovering risks only once they have become a crisis.
TrustPR
Market knowledge to operate in complex environments.
We combine intelligence, strategy and Public Relations to turn perception into reputational advantage. Real PR, because reputation is not built through exposure alone.
18+
years leading integrated communications, Public Relations and press relations
~10
years in blockchain, virtual assets and emerging market projects
Global
work on global accounts with localized strategies and a LATAM perspective
Direct experience with global accounts and leading players, connecting international insight to local execution in Brazil and Latin America.
Suelen Gusso
Founder & CEO
Suelen Gusso brings more than 18 years of leadership in integrated communications, Public Relations and press relations, and around 10 years in blockchain, virtual assets and emerging market projects.
Insights
Perspectives on reputation, relevance and business.
The first Insights will be published soon.
Shall we build the reputation your business's next cycle needs to communicate in order to grow?
Talk to TrustPR about the challenges, perceptions and opportunities that can guide your next strategy.
Let's talk