About Us
A Public Relations agency with business vision
Trust PR is led by Suelen Gusso, a public relations professional and communication strategist with more than 15 years of experience in reputation building, institutional positioning and qualified media relations.
With a consolidated track record leading communication strategies for brands, executives and highly complex projects, Suelen works closely with the technology, innovation, blockchain, crypto assets and new economy sectors.
Throughout her career she has followed the evolution of the crypto and blockchain ecosystem in Brazil and worldwide, developing an approach that integrates deep sector knowledge, business vision and reputational intelligence.
Her differential lies in the ability to translate complex topics into strategic, accessible and relevant narratives that connect with specialized media, business outlets and mainstream press.
Trust PR was created to lead work that goes beyond media exposure. The agency structures and strengthens its clients' reputation by directly bringing brands, spokespeople and key audiences closer together, influencing perception, credibility and decision-making.
Where we operate
Sectors where Trust PR has depth and qualified relationships
Technology & Innovation
Blockchain & Web3
Crypto & Digital Assets
New Economy & Financial Markets
How we work
The pillars of our work
01
Reputational analysis and diagnosis
Reading of scenario, stakeholders, risks and opportunities to guide every communication decision.
02
Planning and narrative direction
Key messages, editorial territories and public angles aligned with business objectives.
03
Media relations and activation
Story angles, agenda and strategic articulation with specialized, business and mainstream media.
04
Content, support and follow-through
Briefings, interview materials, monitoring, follow-ups and executive reporting.
Press & Media
Want to interview Trust PR?
Suelen Gusso is available for interviews on reputation, strategic communication, blockchain, crypto assets and the new economy.